Results Realty, LLC has a proven sales history with both Private Listings and Auctions. We are one of the few companies that has the expertise and marketing depth to execute both systems.
- Private Treaty - Usually referred to as Private List-Seller, with the help and assistance of the Broker, determine offering or listing price based on comparable sales in the area along with any redeeming features of the subject property that would adjust value. Results will advertise the subject property in appropriate venues, work our network of buyers who would have interest in such a property, negotiate on our seller's behalf, and keep our sellers informed and involved in the negotiating process. Results prepares the contract based on terms and conditions negotiated, orders title work, and gets the deal to the closing table.
- Public Auction - A time proven method of selling real estate and personal property. Results made a conscious decisision to stay in the real estate market with our auction services. Our clients deserve our full attention and focus to their real estate goals. Our advertising strategy and knowledge base is dedicated to the real estate market, more precisely, the land market. There are some variations in the way companies sell at auction these days; let's take a look.
(1) Buyer's Premium - This is the latest thing to hit the auction market and many comanies are moving towards this system. Here is how it works: Listing Broker charges an advertising allowance to the seller, and on the day of the sale, the successful bidder pays a "Buyers Premium". Sounds easy enough and the seller does not pay a commission - what a great deal!!!!
Now let's look at the reality of this: Buyers do not like this at all, especially if you have a buyer show up to the auction late. Let's say he is the high bidder, and guess what? He gets a surprise at the end. Not so fun and you have an angry buyer. In addition, buyers will certainly not bid to the top of their highest price knowing they have a premium to pay at the end. Many times the "Buyers Premium" is far higher than if the seller were paying the commission. No one likes surprises, especially ones that cost extra dollars.
(2) Combining Parcels - This has become another new style of selling at auction. Bidders can mix and match parcels to fit their needs by increasing their bids on what they specifically want. Again, sounds and looks great. Let's look at how this works. I am going to use an example of a sale I attended in 2009: A large ranch sold in 5 tracts. The first 4 tracts were bid on individually, then combined at the end. There were buyers for each of the 4 individual tracts, but only one buyer for the whole deal. Comparable sales in the area were $1000-1100 per acres for similar land, however, the individual tracts struggled to get past $700 per acre individually. The bidders did not want to tip their hand as they knew they would not be declared sold until after the 5th parcel sold, which was the combined 4 tracts. At the end of the evening, the ranch sold for just a little more than $850 per acre, took hour and a half to do, and there was only one happy person in the room, the buyer. I have trouble seeing that this did justice to the seller as they easily left $150-250 acre on the table.
(3) Mixing and Matching Parcels - A variation on the above, but, with a different twist. Lets take 4 parcels again: Each parcel will be auctioned individually, marked, then buyers can combine any of the parcels any way they want them, 1 & 3, 2 & 4, so on and so forth. This system takes a very long time to excersise and can be very confusing to buyers knowing what parcels are combined and how to get the one they want. This looks like the broker is really working to get the most for the seller. Truth is, it alienates a lot of buyers as they cannot bid on the one parcel they may want and would be the highest bidder if they could bid on what they want.
How Results SELLS - We do charge our sellers an advertising allowance, and we do charge our sellers a commision. When we have a multi-parcel sale, we sell each parcel as a parcel. This allows everyone to bid their best as they know if they are the top bidder, they are the new owner. Each multi-parcel sale we have conducted has not only set new record levels, each tract had different new owners. Our sales history and record-breaking sales is proof that our system works. Preparation, knowledge and integrity are tools that work. Our clients expect and deserve top results, not a dog and pony show.
This a very brief overview of our system, for complete details, please email or call us for your confidential presentation of our propriatary system.
